Innovation

Spuerkeess pays particular attention to its content and has produced a brand-specific Editorial Charter to meet an essential need: ensuring greater consistency across its communications to customers via all its media. We asked Irene De Muur, who is in charge of content marketing at the Brand & Product Communication division of Spuerkeess' Marketing Department about her motivations for doing this and what comes next.

Four years after repositioning the Spuerkeess brand Luxembourg's leading bank is launching in early 2025 a new image campaign: “Thriving Together”. To mark the occasion, we spoke to the marketing managers in charge of the project, Lisa Wells, Vice President and Head of Business Unit, Claude Faber, Team Manager Brand and Product Communication and Raoul Loudvig, Team Manager Creatives.

We’ve all heard about it, some of us have already used it... but can you define exactly what Open Data is? What is its purpose, its benefits? What is its reality in Luxembourg? And, finally, what are the short- and medium-term outlook? We spoke to Francis Kaell,Open Data manager within the government’s Information and Press Department, who provided insights, Mr Kaell works closely with Marie-Astrid Cauquy, from Spuerkeess’s Data Management department, to ensure the proper provision of data..

Why use open data? We spoke to Romain Van De Louw and Marie-Astrid Cauquy, members of the Spuerkeess Data Management department. They provided us with information on a specific use case, real estate risks and open data in their everyday business activity.

What is open data and what impact does it have on society? We spoke with Marie-Astrid Cauquy, member of the Data Management Department at Spuerkeess, who provided us with information as well as useful advice for our readers who wish to use open data effectively.

A rainy Sunday - time to tidy up your desk! It's an activity that often leads to long-lost items being found, such as the document Marc was looking for everywhere, his stapler and then his LuxTrust token. But hasn't he seen on social networks that we’ll soon be saying “bye bye” to the token? Find out how LuxTrust Mobile makes banking easier.

Sophie is intrigued by Marc’s new hobby and would really like to understand why he is spending so much time on his smartphone scrolling through the news about publicly traded companies. There’s no point asking him to explain what’s so fascinating – he’s much too engrossed in his reading to reply. So Sophie has an idea that will make Marc sit up and take notice!

S-Net has 300.000 users, and for Spuerkeess it's a good reason to celebrate, but also to include its customers in the thinking and development of its future. Discover the S-Net success story!

Comfortably installed in his Paris studio, Sam feels privileged compared to his colleagues at the Sorbonne, where he has been accepted for his first year of law studies. Sam walks home from class because strolling through the alleys and lanes of Paris has become a source of inspiration. The support of his parents, financial aid and his state-guaranteed student loan mean that he can concentrate 100% on his studies. Find out more about his approach and the new digital solutions that make student life easier.

Powered by machine learning, artificial intelligence and neural language processing, voice assistants are helping us perform everyday tasks more easily. What's more, voice interaction is increasingly moving into the financial sector. Is voice payment the future of payment technology? Roger Krämer, Head of Innovation and Project Management, says that it's only a matter of time before this payment method comes into everyday use.

Do you have a property project on the horizon for which you're already thinking about applying for a loan from your bank? Spuerkeess supports you and adapts to your needs. To make it easier for you to purchase your property, you can apply for a home loan directly online via S-Net, with the support of a Housing Advisor. Mirko Kessler, Team Manager of the Lending Division at Spuerkeess, explains why the bank wanted to digitalise its customer journey.

Via natural language processing (NLP), speech recognition and machine learning, artificial intelligence (AI) can simulate human intelligence via machines and computer systems. Companies that apply human-centric AI can offer a personalised experience, leading to customer satisfaction. However, misuse can destroy customer loyalty. Even when there is no intention of abuse of privacy, businesses can get into trouble when there are faulty algorithms, hidden bias, or false positives. Can AI be fully trusted and how can companies protect themselves? We spoke to Andreas Braun, Director of Artificial Intelligence & Data Science at PwC Luxembourg, who provided five useful tips on how AI should be used in business.

Artificial intelligence (AI) tries to mimic human thought and integrate it into computers. When will AI be truly human and how should we respond? To answer these questions, we spoke with Rachid M’Haouach, our Team Manager for data management at Spuerkeess.

Fintech has remodelled the financial ecosystem while banks are using technology to make their financial systems more efficient. What are the latest FinTech trends in Luxembourg? We spoke to Alain Scholtes, Deputy Head of Innovation Office at Spuerkeess and Serge Wagener, Vice President and Head of Operations at Spuerkeess.

Spuerkeess was a pioneer in instant payments, allowing money to be sent all across Europe in less than 10 seconds. In the interest of constantly innovating, the bank continuously works to implement solutions aimed at simplifying the lives of its customers even further. The Business Innovation department presents us at the start of the year the instant issuance of payment cards and what that means for the bank's customers.

Pay your invoices by scanning a QR code with your mobile phone, or send money just by indicating the beneficiary's telephone number; who would have thought that would be possible only a few years ago? And yet, that's just what has happened. Today, all you need to have on you to make a payment is your smartphone.

In the context of the implementation of the PSD 2 regulation (“Payment Services Directive 2”), Spuerkeess, as a leader in e-banking, was the first bank in Luxembourg to offer its customers the opportunity to manage their accounts held with other banks in the marketplace (BGL, BIL, POST, Banque Raiffeisen, ING, Banque de Luxembourg, BCP) within its S-Net platform.

Banks are introducing a new standard for interbank payments: Instant Payments.

Frank Fischer, Head of Spuerkeess Direct, explains the concept of Spuerkeess Direct, the branch available from 8.00 am to 6.00 pm Monday to Friday to carry out your main banking transactions.

Lisa Wells, Head of Marketing, talks about the “Spuerkeess” brand in 2020: As part of the internal renewing process in recent years, we have worked on repositioning the Spuerkeess brand, strengthening the brand name, slightly adapting the logo and the refinement of our Corporate Identity. A brand new image campaign is also the highlight of our work.

Françoise Thoma, Chief Executive Officer of Spuerkeess, talks to us about the Bank’s new communications strategy.

Interview with Claude Faber, head of communications in the marketing department, about the procedure for the elaboration of the new Spuerkeess Corporate Identity.

Raoul Loudvig, head of the “Graphic Design” division inside the Spuerkeess Marketing department, gives us an insight into the graphical design world of Spuerkeess's new Corporate Identity (CI).

Let’s be clear from the start: there never has been and never will be zero risk. Digital payments are becoming more practical and secure compared with cash payments. Lars Weber, Information Security Officer at Spuerkeess, talks to us about digital payment and personal data security.

If until now you could already change the limit of your credit cards via the S-Net app, it now allows you to manage even more payment settings!

This month, the overhauled S-Net mobile app celebrates its fourth birthday! If today, we can no longer imagine a world without mobile phones or applications, let’s go back a few years and remember the birth and evolution of an application that, day after day, supports Spuerkeess customers in their adventures.

Banque et Caisse d’Epargne de l’Etat, Luxembourg (Spuerkeess) has announced it is taking part in the “InnovFin” programme, with a budget of 40 million euros. Norbert Brausch, Head of Banque des Entreprises et Secteur Public, explains to us the importance of this initiative and why Spuerkeess wished to participate.

In a society marked by digitalisation, consumers’ behaviour and their expectations regarding retail outlets have changed considerably. This trend is affecting all sectors, and every company must deal with this new situation by offering the most appropriate services to its customers. This is why Spuerkeess has launched a strategy to modernise its branch network. Gaston Molling, Vice President & Head of Business Unit Retail Banking at Spuerkeess, explains to us the modern banking concept in detail.

As the leading bank in the Luxembourg financial market, Spuerkeess has launched MIA, a personal financial management (PFM) tool, free of charge, destined to facilitate its customers‘ financial management. We asked Roger Krämer, Head of Business Innovation Office, and his team about the rising importance of innovative technologies and their role in customer relations.

In need of tips or advice on financial matters? Well then, you might like our new blog! Luc Sinner, Deputy Head of Business Unit Marketing at Spuerkeess told us more about it.

Spuerkeess recently redesigned the desktop and mobile versions of its S-Net. The modern and innovative design created by the communications agency Apart won a “German Design Award” 2018 in the “Excellent Communications Design – Apps” category.

This is the year that Marc has decided to boost his savings! Along with Sophie, he has already put together a BHW housing savings scheme for their future house construction project. Saving is good, of course, but Marc would also like to invest money to see it grow! Now, he is not rolling in money and the sum that he wants to invest does not gain him access to private banking.