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Roger Krämer: In the face of new digital challenges and competition from fintechs, as a bank close to our clients, we need to remain competitive in technological terms. With the creation of MIA, we would like to offer our customers, and above all those from the mobile generation, a user-friendly and useful solution for the management of their finances.
MIA stands for My Intelligent Assistant and is an intelligent financial management tool integrated into our internet banking services. Easily accessible on S-Net and S-Net Mobile, it offers customers a global analysis of all their current accounts. Developed in-house at Spuerkeess, MIA is coupled to an artificial intelligence system, capable of calculating the budget available to the customer and to categorise their income and expenses.
Moreover, MIA classifies spending and incomes into different categories such as “Shopping”, “Transport” or “Housing”, enabling the customer to visualise immediately the various budget items. If they want to, customers can also easily change the categories associated with these expense categories and even exclude a movement targeted by the MIA analysis.
Daniel Madariaga Maia: Via the “Projects” function, MIA offers a simple and personalised solution to monitor savings targets. Customers can provide a name for their project and even add a photo. For example, if a customer would like to save for their next summer holidays, they can create their personal project and save to it on a recurring basis by standing order or on an ad hoc basis. MIA keeps the customer up to date regarding the evolution of their project by indicating the amount left to save as well as the remaining days until the target date.
The team has paid particular attention to the design of MIA in order to make the tool intuitive and user-friendly.
Mirko Kessler: Customer feedback is key for any changes made to MIA. The aim is to meet our customers‘ needs. Thus, a first internal test-phase with the bank‘s employees has already provided several ideas for developments and we will rely on the remarks and ideas of our customers to set priorities in terms of developments.