Intelligent self-service AI and how to use it
One of the most remarkable developments in the digital revolution is, without doubt, artificial intelligence (AI). Among the various technologies, self-service…
The first sites to be considered blogs were like online diaries or personal pages. Initially with highly technical content, as they were written by programmers, they soon became journalistic in nature, with authors sharing their private lives.
When did we first hear the term “blog”?
In 1997, Jorn Barger used the term “weblog” for the first time, but it was only two years later that Peter Merholz used the short version, “blog”.
What is the “blogosphere”?
The blogosphere is considered to be the world of blogs, encompassing all web logs and blogs.
Why is World Blog Day celebrated on 31 August?
The date wasn’t chosen at random. If we convert the numbers 3108 into letters, we get the word BLOG.
What is the tradition on World Blog Day?
On this day, bloggers recommend five blogs they consider interesting, adding a short description and a link to the blog in question.
At Spuerkeess, we have always been particularly proud of the quality of our advice. We believe that a healthy and stable financial situation is a key factor in a happy life, and that it is our responsibility to help ensure that our customers are well informed and advised in this area, so that they can make the right choices for themselves.
Our blog fits perfectly into this view. It's the ideal way of raising our customers' awareness of financial issues in a fun, easy-to-read yet convincing way.
Always 😉 ! Joking aside, we certainly weren't the first bank to publish blog posts, but from the moment we chose to be present, we placed a great deal of importance in it and decided to remain innovative in this channel too.
On the Spuerkeess Blog, the banker does the talking. No outsourcing, no ghost-writing, it comes straight from the source.
From the outset, our aim has been to serve all our audiences. Our "Sophie & Marc" format, for example, is based on storytelling and provides a simpler, more enjoyable approach to financial issues. Meanwhile, “Experts’ Corner” provides more in-depth analysis and direct access to the know-how of our various experts.
Very clearly, yes! Today, we have almost 10,000 monthly visitors to our blog, and if we look at the time spent per visitor on a post, we can clearly see that most of them are genuinely interested.
But it's not just the volume that counts. We also find that our visitors go on to find out more about a solution after reading a post, and every day we receive direct contacts from our various posts.
From a marketing perspective, the blog is now a key part of our digital strategy. It's important for our SEO, fits in perfectly with our social media strategy and is part of our outbound marketing via the S-Net News Centre.
As I said, we believe that a post can only be authentic and credible if it's really Spuerkeess doing the talking. The editorial calendar is drawn up internally and follows the bank’s financial news and innovation cycle.
Our two copywriters, Irène and Angèle, are in constant contact with our advisors, product managers and in-house specialists, to identify the best topics to cover.
The illustrations on the blog are designed by Kaiwa, a freelance illustrator with whom we've been working since the beginning of the blog. And finally, regarding the technology behind our blog, it is part of our web infrastructure, designed and developed by the agency “Apart”.