From finance to financiers
Driven by his passion for baking and his entrepreneurial drive, Simon decided to leave his finance job and start a baking business by creating an inclusive…
At Supermiro we have always had one principle. As trends are always changing and a good service can quickly become a mere commodity, I have decided to create a strong brand that stands out.
Why? To lead everyone – users, the team, partners, customers and investors – in the same direction.
Our objective is to continuously innovate in order to stay ‘up to date’ and face the flow of constant changes. We aim to do this by improving in several areas, including:
Allow me to explain our very own method of developing loyalty among our customers in just a few words. First of all, I should explain to you who our customers are.
We provide our brand image, our ideas, our humorous tone and our inviting graphics in order to communicate with our target, which in the last quarter were 120.000 regular users in Luxembourg, most of whom are young, urban, dynamic and connected.
All of this is carried out via native advertising and without disturbing users through untimely adverts.
We pamper our users – they come to us to find things to do in their free time and to have fun. Harassing them is out of the question.
Our medium is the only one to register a traffic increase of nearly 30% in Luxembourg, where others lose between 25% and 65% on Saturdays and Sundays.
Our Business Developers are also Account Managers. We call them Customer Pamperers. They convey the Supermiro & Helloboss brand values and image, meet customers and support them throughout the process until the time comes to send bespoke end-of-campaign statistics.
It’s also thanks to their experience that we can improve and create new products for our customers that are more geared towards content or data, for example. We continuously create, test, iterate and analyse data in all its forms to constantly improve and innovate in all aspects of our products.
Nyuko has signed a partnership with Spuerkeess, in order to foster entrepreneurial spirit and strengthening the bank's position with company founders from the start of their businesses. More info in our article: https://www.spuerkeess.lu/en/blog/experts-corner/nyuko-fostering-entrepreneurial-spirit/.