20th March 2024

On the way to responsible and sustainable fashion

Antoine, who originally comes from France and has a background in marketing, decided to try his hand at entrepreneurship in 2021 and set up his company WE ARE VOYAGERS in Luxembourg. His goal: to create a clothing brand made from recycled and French-made garments to consume fashion differently and move away from fast fashion. Happy reading!

Meet Antoine

My name is Antoine, I’m originally from France and I came to live in Luxembourg in 2019. A proud entrepreneur and a father of two, I’m passionate about adventure and travel.

With a background in marketing, I decided to become an entrepreneur in 2021 and founded WE ARE VOYAGERS, a brand of clothing made from recycled fibers and manufactured in France, for all those who want to change the way they consume fashion.

The idea of creating a business

After working for several years in a large industrial group in Luxembourg, amid the global pandemic and after becoming aware of the climate emergency and the damage caused by fast fashion, I decided to leave my comfortable professional position to live according to my values and embark on the great adventure of entrepreneurship in Luxembourg by creating WE ARE VOYAGERS.

The stages of business creation

The idea of creating a clothing brand is one step, seeing it come to life is another.

Right from the start of my entrepreneurial journey, I was lucky enough to be supported by the House of Entrepreneurship and Nyuko, so I could learn the ins and outs of setting up a business in Luxembourg and launch my business in the best way possible.

As an employee in the private sector, I had no knowledge or any experience of setting up my own business before I decided to take the plunge. I therefore took the opportunity to get some training by completing the digital modules offered by the Chamber of Commerce and by being coached by advisers from the House of Entrepreneurship and Nyuko on very specific points such as the business plan and finding my first customers.

Thanks to this tailor-made support, I was immediately able to learn about the various stages involved in setting up my business and, above all, launch my activity without too much stress or hassle.

Educating myself and developing an open mind

Prior to initiating this new venture, my knowledge of the textile sector was limited. I therefore started to develop my knowledge by attending conferences, going to trade fairs and simply reading an enormous amount about fashion and its impact on the planet and the people.

Although my first steps as an entrepreneur required me to question everything I’d known before in my professional life, I never doubted that it would be the best choice to make in this context.

One of the most important things for me was being able to meet and speak with professionals and business owners who had already established themselves in Luxembourg. This allowed me to feel reassured and, more importantly, it allowed me to discuss my uncertainties and issues with experts who specialise in entrepreneurship. I felt like I was going back to school, which made me very happy...

WE ARE VOYAGERS is Luxembourg's one and only brand of clothing made from recycled fibres.
Antoine Paulien

The satisfaction of seeing the first clothes in the store.

It was a very long wait, almost six months between designing the clothes and the delivery of the first collection. After months of hard work, I finally managed to deliver to my first customers and develop my distribution channels (website and pop-up stores in the early days).

I’m delighted to be able to present WE ARE VOYAGERS as the one and only Luxembourg-based brand of clothing made from recycled fibers and manufactured in France for all those who want to take action against climate change and the excesses resulting from fast fashion.

Our clothes are made from recycled plastic bottles, fabric scraps from the textile industry and recycled woolen jumpers and are manufactured as locally as possible to help revitalise the textile industry in Europe and reduce greenhouse gas emissions.

As a young company, WE ARE VOYAGERS operates mainly in Luxembourg and France and aims to expand into Germany and Europe over the next three years.

One of our top priorities is to boost our local visibility in Luxembourg in order to grow the brand and build a sustainable business.

Antoine’s advice for future entrepreneurs

  • Don’t let yourself be consumed by the loneliness of the entrepreneur. If you work “solo” or are alone at home, get out regularly, meet people and discuss your particular problems.

  • You’ll realise that you’re not alone in dealing with this type of situation, and even if it doesn’t solve all your problems, it’ll certainly help motivate you to start looking for solutions!

Antoine and his bank

Having a bank that understands and supports my approach has been a real boost for me in setting up my business.

Spuerkeess gives me the benefit of its local reach and the understanding of its advisers to help me develop my business. I was immediately able to benefit from simple products that met my needs.

Thanks to this support, I have a much more positive view of the world of banking: it is no longer a source of stress, but I found a real partner in my daily life as an entrepreneur.

Nyuko has signed a partnership with Spuerkeess, in order to foster entrepreneurial spirit and strengthening the bank's position with company founders from the start of their businesses. More info in our article: https://www.spuerkeess.lu/en/blog/experts-corner/nyuko-fostering-entrepreneurial-spirit/.