The bridge side of life: Spuerkeess unveils its new campaign

Spuerkeess had signalled its brand repositioning in 2020 with its remarkable "I feel good" branding campaign. This campaign, set to the sound of James Brown's iconic song, depicted the banker/customer relationship and our role as enabler in helping our customers achieve their dreams. The ads show bankers celebrating with their customers after completing a project. We introduced our new tagline, "Your bridge to life", in this campaign. One unusual aspect of the ads was that the bankers were played by actual Spuerkeess employees.

Being "POP" means that any interaction with our Bank should be pleasant and provide a positive experience, whether for advisory services at a branch or the user experience when a customer performs everyday transactions via S-Net, for example.

Second, we are an open bank that is accessible to all. Open to all because anyone can become a customer, but also open to internal diversity.

Lastly, we are proud. Proud to be the leading bank on our market, proud that our customers trust us because they know we are a reliable partner for all their projects and, finally, proud of our sustainable approach, both in our relationships with our customers and in general as a socially responsible actor in society where we fully embrace our role as transition enabler.

That was the easiest part of the whole project. Given the success of the previous campaign, all the colleagues who were asked to audition said yes. It is of course a great honour to represent your employer in its brand image ads.

Whether your dream is within reach or very ambitious, don't hesitate to discuss it with your Spuerkeess advisor. Our advisors are ready to help you and support you at every stage of life. While some dreams will remain dreams, our advisors will share their expertise with you and advise you on finding the best financing or investment solution for you and your project.